by Susan Lovett | Sep 30, 2025 | Business |
“Can you just help me write this blog?” I hear this question all the time. And sure, I could help someone crank out a blog post. But that’s like asking a surgeon to put a band-aid on a broken bone. The real problem isn’t the blog. It’s...
by Susan Lovett | Sep 23, 2025 | Mindset |
Not all the stories we tell are for an audience. Sometimes the most powerful, and damaging, stories are the ones we tell ourselves. There’s one question I ask every client when they come to me with a problem: “What story are you telling yourself about...
by Susan Lovett | Sep 16, 2025 | Business |
Let me tell you something that might surprise you. Story isn’t just a tool for marketing. It’s not the fun intro you tack onto your next email or the creative flourish that makes your content more interesting. And it’s definitely not something only...
by Susan Lovett | Sep 9, 2025 | Writing |
I’ve always written better when crunching a deadline. Feeling the pressure of the clock ticking away, knowing someone was waiting on me to deliver—an editor, a client, a studio. Knowing they needed my part before they could move forward. I always loved that. Writing...
by Susan Lovett | Sep 2, 2025 | For Writers, Neuroscience |
Let me tell you a secret most writers won’t admit out loud: The more time I have to write something, the harder it becomes to finish.
It doesn’t make sense, does it? Shouldn’t more time = better writing? But for me (and nearly every creative writer I’ve coached),...
by Susan Lovett | Aug 26, 2025 | Story |
Last weekend, someone said something that stopped me mid-conversation. “We don’t really tell stories anymore.” Wait…what? I blinked. I stared. I tilted my head like a confused golden retriever trying to figure out how the ball disappeared. Because what? Of course we...
by Susan Lovett | Aug 19, 2025 | Writing |
In 1940, engineers in Washington state built a bridge from Takoma to the Kitsap Peninsula. It was the third-largest suspension bridge in the world, at the time. Unfortunately, it only lasted four months. The construction workers who built the bridge, nicknamed her...
by Susan Lovett | Aug 12, 2025 | Writing |
The timer dings. You open the oven. And there it is—the soufflé you lovingly crafted and dreamt of, golden on top and puffed to perfection…until the moment it sinks before your eyes. You watch helplessly as it folds in on itself, all that effort deflating into...
by Susan Lovett | Aug 5, 2025 | Business |
The Pain of Being Met with Silence You finally did it. You shared a personal story—maybe about your journey, a lesson learned, or a vulnerable moment—hoping to spark connection. You hit publish… and waited. And waited. But the comments never came. The likes trickled...
by Susan Lovett | Jul 29, 2025 | Business |
The Symptom: Messaging That Feels Scattered You’ve got offers. You’ve got content. You’re showing up on social, sending emails, updating your website. But… something feels off. Sometimes you sound polished and clear. Other times, you second-guess your words. Your...
by Susan Lovett | Jul 22, 2025 | Business |
The Terror Is Real—And You’re Not Alone Someone invited you to speak at a summit, podcast, or stage. This is the moment you’ve been working toward—your chance to shine. So why does your stomach feel like it’s in knots? Your knees knocking like the opening to a joke?...
by Susan Lovett | Jul 15, 2025 | Business |
You worked for weeks (maybe months) planning the emails, building the sales page, showing up online. And then… The sign-ups didn’t come. The sales didn’t hit your goals. The energy and excitement fizzled into frustration and self-doubt. If you’ve been there (and most...
