What Is the Neuroscience of Story?
You know those books that grab you and won’t let you go? The ones that keep you up turning pages into the wee hours? And those television shows that have you binging episode after episode without a break? The reason that happens lies in your brain…and the way the...
7 Neuroscience Facts Every Writer (and Business Owner) Should Know
(And How These Tiny Shifts Can Transform Your Engagement) Let me tell you a story…no. Instead, let me tell you why your stories aren’t hitting the way you want them to, and why it’s your audience’s brain that’s the reason. Our brains are complex biological entities...
It’s Not Mirror Neurons—It’s Narrative Transport
In recent months, I have read blogs and articles from marketers and entrepreneurs pushing the power of story and crediting mirror neurons for their results. But those articles have been misleading…and incomplete. People love the idea of what they think mirror neurons...
Why Your Brain Believes Stories (And How to Use That Power Responsibly)
Here’s something that blew my mind when I first learned it: every time someone hears a story, their brain literally rewires itself. Not metaphorically. Not symbolically. Literally. The neural pathways that fire when you tell a story about overcoming fear?...
Why No Deadline Might Be the Reason You’re Still Stuck
Let me tell you a secret most writers won’t admit out loud: The more time I have to write something, the harder it becomes to finish. It doesn’t make sense, does it? Shouldn’t more time = better writing? But for me (and nearly every creative writer I’ve coached),...
10 Copywriting Mistakes That Confuse the Brain (And How to Fix Them With Science)
You poured your heart into that post. You double-checked the spelling and grammar. Hit all the right beats. Even added a CTA. And then edited like a pro. It was golden. Except something felt off. Like your words were being seen but not felt. They definitely weren’t...
Words That Work: The Psychology of Language
Words matter. The ones you choose to use matter even more. Yesterday, I spent the afternoon at Planet Word Museum, an interactive museum dedicated to words, language, and reading. It was heaven. If you are ever in the Washington, DC area, make a point to visit. While...
How Does Neuroscience Work in Stories?
The short answer is that neuroscience works in stories automatically. It happens in our subconscious (at least 95% of all decisions are made in the subconscious). Empathy does too. Humans are fascinating creatures. We process life, memories, emotions, and experiences...
The Science of Story
Stories are powerful. We all want to know what happened next, how it felt to stare down danger or fall in love or fail spectacularly. It’s exactly those stories that help us connect and feel.
This blog could be like any other out there, sharing the power of story. But what happens if I tell you why stories matter to me? What if I let you into one of my stories before I give you facts on why stories work? Let’s see.
The Empathy Center of the Brain & Why You Need to Understand It
Human beings rely on empathy to navigate the world. That empathy lies in the brain and the maps we use appear in the form of stories. It’s our ability to connect emotionally that separates us from the reptiles. Our evolution holds a big reason for that. Let’s go back...
Brainstorm More Story Ideas: Understanding the Science & Proven Tips for Generating Ideas
All writers live by the power of their story ideas. How are yours? Do you struggle to come up with ideas? Or do you hit a wall when you try to develop them into something useable?