by Susan Lovett | May 26, 2026 | Business |
Speeches need to captivate, or they get ignored. We’ve all heard speeches that probably looked great on paper, but that died in delivery. It wasn’t because the information was wrong or bad. It was likely because the delivery was stilted because it wasn’t written for...
by Susan Lovett | May 19, 2026 | Business |
No one likes a saggy middle. It’s the speech-giving equivalent of a “soggy bottom” (this was for my fellow Great British Bake Off fans). In this series, we’ve talked about how to pick a topic for your speech and how to open and close a talk, now it’s time to address...
by Susan Lovett | May 12, 2026 | Business |
You have seven seconds to capture someone’s attention when giving a speech. Seven. That’s all. That’s roughly the average time for a play in professional football. Or enough time to read the first few lines of the crawl in the Star Wars: A New Hope film. It’s not a...
by Susan Lovett | May 5, 2026 | Business |
What the heck do I say? That’s the first question we often ask ourselves when we need to give a speech or share our ideas in a presentation. What should I talk about? But that’s a problem. It’s too broad a question to answer effectively, and it will stop you before...
by Susan Lovett | Apr 21, 2026 | Business |
I had a client who once told me he had no stories, only facts. His organization, based in science and aimed at the military, was “serious business,” he said. “There’s no room for frivolous stories.” I changed his mind with one script that captured the essence of his...
by Susan Lovett | Nov 5, 2025 | Business |
You don’t need an epic tale to grab an audience. Sometimes, all it takes is six words. A single vivid sentence. A two-line moment that lands before your reader even realizes they’ve leaned in. That’s the power of micro stories. Why the Smallest...
by Susan Lovett | Oct 28, 2025 | Business |
You know that feeling when you’re driving at night and another car’s headlights hit your windshield and all you see is dirt? You don’t really notice it during the day because the grime builds up so gradually. A little dust. A smear. Until that glare from...
by Susan Lovett | Oct 22, 2025 | Business |
There’s a road in Eastern California, between Barstow and Fort Irwin Army Base, that stretches for ten miles without a turn, rise, or change in scenery. In the middle of the desert, it’s a stark landscape that can turn deadly for those who don’t take...
by Susan Lovett | Sep 30, 2025 | Business |
“Can you just help me write this blog?” I hear this question all the time. And sure, I could help someone crank out a blog post. But that’s like asking a surgeon to put a band-aid on a broken bone. The real problem isn’t the blog. It’s...
by Susan Lovett | Sep 16, 2025 | Business |
Let me tell you something that might surprise you. Story isn’t just a tool for marketing. It’s not the fun intro you tack onto your next email or the creative flourish that makes your content more interesting. And it’s definitely not something only...
by Susan Lovett | Aug 5, 2025 | Business |
The Pain of Being Met with Silence You finally did it. You shared a personal story—maybe about your journey, a lesson learned, or a vulnerable moment—hoping to spark connection. You hit publish… and waited. And waited. But the comments never came. The likes trickled...
by Susan Lovett | Jul 29, 2025 | Business |
The Symptom: Messaging That Feels Scattered You’ve got offers. You’ve got content. You’re showing up on social, sending emails, updating your website. But… something feels off. Sometimes you sound polished and clear. Other times, you second-guess your words. Your...
