by Susan Lovett | Jan 23, 2026 | Neuroscience, Story |
In recent months, I have read blogs and articles from marketers and entrepreneurs pushing the power of story and crediting mirror neurons for their results. But those articles have been misleading…and incomplete. People love the idea of what they think mirror neurons...
by Susan Lovett | Nov 18, 2025 | Writing |
Stories are great and powerful, but only when aimed at the right audience. You wouldn’t want to tell the story of your worst date ever to a room full of kindergartners, nor would you want to share your childhood dream to a group of attorneys. Who you are talking to...
by Susan Lovett | Nov 11, 2025 | Writing |
We all start by modeling others. We grab their templates, their formulas, their prompts. We swipe their emails and sales pages as great samples to follow. We borrow their voice to make ours sound more credible. But over time, we forget how to use our most powerful...
by Susan Lovett | Nov 5, 2025 | Business |
You don’t need an epic tale to grab an audience. Sometimes, all it takes is six words. A single vivid sentence. A two-line moment that lands before your reader even realizes they’ve leaned in. That’s the power of micro stories. Why the Smallest...
by Susan Lovett | Oct 28, 2025 | Business |
You know that feeling when you’re driving at night and another car’s headlights hit your windshield and all you see is dirt? You don’t really notice it during the day because the grime builds up so gradually. A little dust. A smear. Until that glare from...
by Susan Lovett | Oct 22, 2025 | Business |
There’s a road in Eastern California, between Barstow and Fort Irwin Army Base, that stretches for ten miles without a turn, rise, or change in scenery. In the middle of the desert, it’s a stark landscape that can turn deadly for those who don’t take...
by Susan Lovett | Oct 7, 2025 | Neuroscience |
Here’s something that blew my mind when I first learned it: every time someone hears a story, their brain literally rewires itself. Not metaphorically. Not symbolically. Literally. The neural pathways that fire when you tell a story about overcoming fear?...
by Susan Lovett | Sep 30, 2025 | Business |
“Can you just help me write this blog?” I hear this question all the time. And sure, I could help someone crank out a blog post. But that’s like asking a surgeon to put a band-aid on a broken bone. The real problem isn’t the blog. It’s...
by Susan Lovett | Sep 23, 2025 | Mindset |
Not all the stories we tell are for an audience. Sometimes the most powerful, and damaging, stories are the ones we tell ourselves. There’s one question I ask every client when they come to me with a problem: “What story are you telling yourself about...
by Susan Lovett | Sep 16, 2025 | Business |
Let me tell you something that might surprise you. Story isn’t just a tool for marketing. It’s not the fun intro you tack onto your next email or the creative flourish that makes your content more interesting. And it’s definitely not something only...
by Susan Lovett | Sep 9, 2025 | Writing |
I’ve always written better when crunching a deadline. Feeling the pressure of the clock ticking away, knowing someone was waiting on me to deliver—an editor, a client, a studio. Knowing they needed my part before they could move forward. I always loved that. Writing...
by Susan Lovett | Sep 2, 2025 | For Writers, Neuroscience |
Let me tell you a secret most writers won’t admit out loud: The more time I have to write something, the harder it becomes to finish.
It doesn’t make sense, does it? Shouldn’t more time = better writing? But for me (and nearly every creative writer I’ve coached),...
