by Susan Lovett | Nov 5, 2025 | Business |
You don’t need an epic tale to grab an audience. Sometimes, all it takes is six words. A single vivid sentence. A two-line moment that lands before your reader even realizes they’ve leaned in. That’s the power of micro stories. Why the Smallest...
by Susan Lovett | Oct 28, 2025 | Business |
You know that feeling when you’re driving at night and another car’s headlights hit your windshield and all you see is dirt? You don’t really notice it during the day because the grime builds up so gradually. A little dust. A smear. Until that glare from...
by Susan Lovett | Oct 22, 2025 | Business |
There’s a road in Eastern California, between Barstow and Fort Irwin Army Base, that stretches for ten miles without a turn, rise, or change in scenery. In the middle of the desert, it’s a stark landscape that can turn deadly for those who don’t take...
by Susan Lovett | Sep 30, 2025 | Business |
“Can you just help me write this blog?” I hear this question all the time. And sure, I could help someone crank out a blog post. But that’s like asking a surgeon to put a band-aid on a broken bone. The real problem isn’t the blog. It’s...
by Susan Lovett | Sep 16, 2025 | Business |
Let me tell you something that might surprise you. Story isn’t just a tool for marketing. It’s not the fun intro you tack onto your next email or the creative flourish that makes your content more interesting. And it’s definitely not something only...
by Susan Lovett | Aug 5, 2025 | Business |
The Pain of Being Met with Silence You finally did it. You shared a personal story—maybe about your journey, a lesson learned, or a vulnerable moment—hoping to spark connection. You hit publish… and waited. And waited. But the comments never came. The likes trickled...
by Susan Lovett | Jul 29, 2025 | Business |
The Symptom: Messaging That Feels Scattered You’ve got offers. You’ve got content. You’re showing up on social, sending emails, updating your website. But… something feels off. Sometimes you sound polished and clear. Other times, you second-guess your words. Your...
by Susan Lovett | Jul 22, 2025 | Business |
The Terror Is Real—And You’re Not Alone Someone invited you to speak at a summit, podcast, or stage. This is the moment you’ve been working toward—your chance to shine. So why does your stomach feel like it’s in knots? Your knees knocking like the opening to a joke?...
by Susan Lovett | Jul 15, 2025 | Business |
You worked for weeks (maybe months) planning the emails, building the sales page, showing up online. And then… The sign-ups didn’t come. The sales didn’t hit your goals. The energy and excitement fizzled into frustration and self-doubt. If you’ve been there (and most...
by Susan Lovett | May 27, 2025 | Business |
Like people, every brand has a voice. The problem is that too many entrepreneurs either don’t know how to find their voice or get stuck trying to sound like someone else. Imitation might be that Imitation is the sincerest form of flattery, but it isn’t a great...
by Susan Lovett | May 13, 2025 | Business |
There’s a fine line between helping someone say “yes” and pushing them into something they’ll later regret. That line is the difference between persuasion, influence, and manipulation. If you’re a content creator, coach, or entrepreneur who genuinely cares about...
by Susan Lovett | Apr 15, 2025 | Business, Neuroscience |
Words matter. The ones you choose to use matter even more. Yesterday, I spent the afternoon at Planet Word Museum, an interactive museum dedicated to words, language, and reading. It was heaven. If you are ever in the Washington, DC area, make a point to visit. While...
