by Susan Lovett | May 27, 2025 | Business |
Like people, every brand has a voice. The problem is that too many entrepreneurs either don’t know how to find their voice or get stuck trying to sound like someone else. Imitation might be that Imitation is the sincerest form of flattery, but it isn’t a great...
by Susan Lovett | May 22, 2025 | Neuroscience |
You poured your heart into that post. You double-checked the spelling and grammar. Hit all the right beats. Even added a CTA. And then edited like a pro. It was golden. Except something felt off. Like your words were being seen but not felt. They definitely weren’t...
by Susan Lovett | May 13, 2025 | Business |
There’s a fine line between helping someone say “yes” and pushing them into something they’ll later regret. That line is the difference between persuasion, influence, and manipulation. If you’re a content creator, coach, or entrepreneur who genuinely cares about...
by Susan Lovett | May 6, 2025 | Editing |
“A learning experience is one of those things that says, ‘You know that thing you just did? Don’t do that.” ―Douglas Adams, The Salmon of Doubt Sometimes it’s that easy. You just know. You feel it. It works that way in writing too. You don’t need to...
by Susan Lovett | Apr 29, 2025 | Writing |
Great writing doesn’t just say something—it speaks. In Part 1, we took a look at structure and rhythm. Now, let’s tune the instrument and dig into sounds, words, and how they feel when you speak them. If you’re writing for cadence and flow, these tools can act...
by Susan Lovett | Apr 22, 2025 | Writing |
Try adding rhythm to your writing during this April’s National Poetry Month. You don’t need to sound like Dr. Seuss (in fact, I’d warn against doing that). But adding some poetic techniques can make your writing sing. Rhythm moves your readers from line to line to the...
by Susan Lovett | Apr 15, 2025 | Business, Neuroscience |
Words matter. The ones you choose to use matter even more. Yesterday, I spent the afternoon at Planet Word Museum, an interactive museum dedicated to words, language, and reading. It was heaven. If you are ever in the Washington, DC area, make a point to visit. While...
by Susan Lovett | Apr 11, 2025 | Writing |
Do we need more facts? Probably not. We’re inundated with them. And yet, there is still a place for providing packaged information designed to solve specific problems. But how our audiences read that information should have an impact on how we deliver it. Here are...
by Susan Lovett | Apr 1, 2025 | Business, Writing |
There is an axiom in writing: The more specific a story is, the more people see themselves in it. The more specific your story, the more universal your theme. People don’t relate to theme alone. They need a human connection to identify with to feel the theme at work....
by Susan Lovett | Mar 26, 2025 | Writing |
This may be a controversial blog for some. Sorry about that, but I feel strongly about good writing and voice, which are in danger when using AI grammar programs. In the last blog, I wrote about the fastest ways to kill your voice and AI featured prominently. Today,...
by Susan Lovett | Mar 19, 2025 | Writing |
Your writing voice can be as powerful as your speaking voice, if you don’t kill it It’s as much of you as your face, hair, and fingerprints. But more importantly, your voice is how you stand out on the page. It’s what makes your writing sound like you. The stronger...
by Susan Lovett | Mar 11, 2025 | Business |
Have you ever seen an email come into your inbox that feels like déjà vu? Like you’re getting the same thing again and again? We’ve all seen it. The sales page that seems oddly familiar. The email sequence that follows the same patterns and sounds like anyone could...
