How to Write to Match How We Read

How to Write to Match How We Read

Do we need more facts? Probably not. We’re inundated with them. And yet, there is still a place for providing packaged information designed to solve specific problems. But how our audiences read that information should have an impact on how we deliver it. Here are...
Why AI Grammar Programs Are Problematic

Why AI Grammar Programs Are Problematic

This may be a controversial blog for some. Sorry about that, but I feel strongly about good writing and voice, which are in danger when using AI grammar programs. In the last blog, I wrote about the fastest ways to kill your voice and AI featured prominently. Today,...
Fastest Way to Kill Your Writing Voice

Fastest Way to Kill Your Writing Voice

Your writing voice can be as powerful as your speaking voice, if you don’t kill it It’s as much of you as your face, hair, and fingerprints. But more importantly, your voice is how you stand out on the page. It’s what makes your writing sound like you. The stronger...
Connect with Your Audience and Community

Connect with Your Audience and Community

Emails. Stories. Sales talk. None of it matters if your audience or community doesn’t feel connected. Sure, you could come up with a viral opportunity or product that takes over the market. But that’s unlikely to happen unless someone first raves about it or you. That...