by Susan Lovett | Apr 1, 2025 | Business, Writing |
There is an axiom in writing: The more specific a story is, the more people see themselves in it. The more specific your story, the more universal your theme. People don’t relate to theme alone. They need a human connection to identify with to feel the theme at work....
by Susan Lovett | Mar 26, 2025 | Writing |
This may be a controversial blog for some. Sorry about that, but I feel strongly about good writing and voice, which are in danger when using AI grammar programs. In the last blog, I wrote about the fastest ways to kill your voice and AI featured prominently. Today,...
by Susan Lovett | Mar 19, 2025 | Writing |
Your writing voice can be as powerful as your speaking voice, if you don’t kill it It’s as much of you as your face, hair, and fingerprints. But more importantly, your voice is how you stand out on the page. It’s what makes your writing sound like you. The stronger...
by Susan Lovett | Mar 11, 2025 | Business |
Have you ever seen an email come into your inbox that feels like déjà vu? Like you’re getting the same thing again and again? We’ve all seen it. The sales page that seems oddly familiar. The email sequence that follows the same patterns and sounds like anyone could...
by Susan Lovett | Mar 4, 2025 | Business |
Emails. Stories. Sales talk. None of it matters if your audience or community doesn’t feel connected. Sure, you could come up with a viral opportunity or product that takes over the market. But that’s unlikely to happen unless someone first raves about it or you. That...
by Susan Lovett | Feb 25, 2025 | For Writers, Writing |
Do you ever see a writer in a film or television show and think “If only I had that setup, I could write a bestseller”? It’s so easy to get caught up in the idea there’s a perfect place, desk, pen, situation that would change everything for our writing. But it’s a...
by Susan Lovett | Feb 18, 2025 | Business |
Picture this: A local furniture maker posts a photo of a wonky bookcase that leans to the side and looks on the verge of falling down with the caption “Our first attempt at building furniture in 2016. Swipe to see our award-winning furniture today.” Which...
by Susan Lovett | Feb 11, 2025 | Story |
The Super Bowl always comes with great ads and questionable ones (I’m looking at you Seal). This year was no exception. But the ad that stood out the most came before the game. Storytelling isn’t just for filmmakers (though in this case it helped when a filmmaker got...
by Susan Lovett | Feb 4, 2025 | Story |
There’s a story even when it doesn’t feel like there is. I’ve worked with many clients who ask content but warn there is no story to tell, just facts. In nearly every case, they are wrong. There’s always a story lurking among the data. It may not be obvious or...
by Susan Lovett | Jan 28, 2025 | Business |
Clarity in writing is a game-changer in business. Whether you’re drafting an email, creating a proposal, or crafting marketing content, clear communication helps you build trust, avoid misunderstandings, and achieve your goals faster. Yet, writing clearly isn’t always...
by Susan Lovett | Jan 21, 2025 | Story |
Stories are your most powerful tool as a business owner and content creator. They are the key to connection and trust—essential ingredients in any business. But harnessing that power consistently requires organization and strategy, which is where a story bank comes...
by Susan Lovett | Jan 14, 2025 | Story |
Why Stories? Our brains are wired for stories. It’s how we connect, relate, and remember. Even when there is no story, our brains will conjure one. We take random facts and create narratives subconsciously to make sense of what we find. It’s how our brains work. We...
