by Susan Lovett | Mar 3, 2026 | Writing |
Have you ever had someone launch into a story that made you throw your hands up and say, “Wait, when and where did this happen?” or “Who was involved?” It’s not because the story itself had no value. It’s because it wasn’t grounded. You were lost in time, space, and...
by Susan Lovett | Feb 24, 2026 | Blog, Story, Writing |
Story isn’t just what we write. It’s how we think. It infuses every type of writing, outside of technical, most academic, government, and instructional writing. But even those benefit from narrative intelligence because it informs how our brains process information....
by Susan Lovett | Feb 17, 2026 | Neuroscience |
(And How These Tiny Shifts Can Transform Your Engagement) Let me tell you a story…no. Instead, let me tell you why your stories aren’t hitting the way you want them to, and why it’s your audience’s brain that’s the reason. Our brains are complex biological entities...
by Susan Lovett | Feb 3, 2026 | Story |
What do I mean by that? Writing takes on many forms, from novels to screenplays to marketing copy and everything in between. But at its core, lies story. Okay, not always. The Exceptions Here’s the disclaimer bit that appeases the scholars who argue about rhetoric and...
by Susan Lovett | Jan 23, 2026 | For Writers |
Writers are those who write. It’s that simple. There’s no other definition of a writer required. You don’t need published credits or awards to claim that title. You don’t need outside validation. All you have to do is write. Consistently. Actively. Not talk about it....
by Susan Lovett | Jan 23, 2026 | Neuroscience, Story |
In recent months, I have read blogs and articles from marketers and entrepreneurs pushing the power of story and crediting mirror neurons for their results. But those articles have been misleading…and incomplete. People love the idea of what they think mirror neurons...
by Susan Lovett | Nov 18, 2025 | Writing |
Stories are great and powerful, but only when aimed at the right audience. You wouldn’t want to tell the story of your worst date ever to a room full of kindergartners, nor would you want to share your childhood dream to a group of attorneys. Who you are talking to...
by Susan Lovett | Nov 11, 2025 | Writing |
We all start by modeling others. We grab their templates, their formulas, their prompts. We swipe their emails and sales pages as great samples to follow. We borrow their voice to make ours sound more credible. But over time, we forget how to use our most powerful...
by Susan Lovett | Nov 5, 2025 | Business |
You don’t need an epic tale to grab an audience. Sometimes, all it takes is six words. A single vivid sentence. A two-line moment that lands before your reader even realizes they’ve leaned in. That’s the power of micro stories. Why the Smallest...
by Susan Lovett | Oct 28, 2025 | Business |
You know that feeling when you’re driving at night and another car’s headlights hit your windshield and all you see is dirt? You don’t really notice it during the day because the grime builds up so gradually. A little dust. A smear. Until that glare from...
by Susan Lovett | Oct 22, 2025 | Business |
There’s a road in Eastern California, between Barstow and Fort Irwin Army Base, that stretches for ten miles without a turn, rise, or change in scenery. In the middle of the desert, it’s a stark landscape that can turn deadly for those who don’t take...
by Susan Lovett | Oct 7, 2025 | Neuroscience |
Here’s something that blew my mind when I first learned it: every time someone hears a story, their brain literally rewires itself. Not metaphorically. Not symbolically. Literally. The neural pathways that fire when you tell a story about overcoming fear?...
