by Susan Lovett | Jul 8, 2025 | Story |
Stories demand attention. When someone begins telling a story (sharing a memory, experience, or observation), we stop to listen. We’ll keep listening, reading, or watching to see what happens next. That’s because stories pull us in. Our brains love them. You already...
by Susan Lovett | Jun 30, 2025 | Writing |
In my last blog defending em dashes from AI, I promised another blog on ways AI can ruin writing. Again, I will say that I do not hate AI. I use it. Mostly for research, summarizing things I’ve written, outlining, and for feedback from custom GPTs designed for that....
by Susan Lovett | Jun 17, 2025 | Writing |
Back when I was the Director of Communications for a national nonprofit, my colleagues would often call me the em Dash Queen. Not only did I love that little piece of punctuation, but I’d get on everyone about the proper usage for it. It’s a great bit of grammar that...
by Susan Lovett | Jun 10, 2025 | Writing |
There’s a trend that’s been happening over the past decade that surprised many—vinyl record sales shot up. They outpaced CD sales in 2020 and keep selling. People dumped CDs to return to records or pick them up for the first time (Gen Z is the biggest buyer of vinyl)....
by Susan Lovett | Jun 5, 2025 | Writing |
We’ve all been there. Staring at a blinking cursor at the top of a blank screen with no idea how to fill the page. It happens to everyone—even professional writers. Some call this Writer’s Block, but that’s not a phrase I use. It implies there’s no remedy or recourse....
by Susan Lovett | May 27, 2025 | Business |
Like people, every brand has a voice. The problem is that too many entrepreneurs either don’t know how to find their voice or get stuck trying to sound like someone else. Imitation might be that Imitation is the sincerest form of flattery, but it isn’t a great...
by Susan Lovett | May 22, 2025 | Neuroscience |
You poured your heart into that post. You double-checked the spelling and grammar. Hit all the right beats. Even added a CTA. And then edited like a pro. It was golden. Except something felt off. Like your words were being seen but not felt. They definitely weren’t...
by Susan Lovett | May 13, 2025 | Business |
There’s a fine line between helping someone say “yes” and pushing them into something they’ll later regret. That line is the difference between persuasion, influence, and manipulation. If you’re a content creator, coach, or entrepreneur who genuinely cares about...
by Susan Lovett | May 6, 2025 | Editing |
“A learning experience is one of those things that says, ‘You know that thing you just did? Don’t do that.” ―Douglas Adams, The Salmon of Doubt Sometimes it’s that easy. You just know. You feel it. It works that way in writing too. You don’t need to...
by Susan Lovett | Apr 29, 2025 | Writing |
Great writing doesn’t just say something—it speaks. In Part 1, we took a look at structure and rhythm. Now, let’s tune the instrument and dig into sounds, words, and how they feel when you speak them. If you’re writing for cadence and flow, these tools can act...
by Susan Lovett | Apr 22, 2025 | Writing |
Try adding rhythm to your writing during this April’s National Poetry Month. You don’t need to sound like Dr. Seuss (in fact, I’d warn against doing that). But adding some poetic techniques can make your writing sing. Rhythm moves your readers from line to line to the...
by Susan Lovett | Apr 15, 2025 | Business, Neuroscience |
Words matter. The ones you choose to use matter even more. Yesterday, I spent the afternoon at Planet Word Museum, an interactive museum dedicated to words, language, and reading. It was heaven. If you are ever in the Washington, DC area, make a point to visit. While...
