Neuroscience of story Masterclass
You’re not failing at storytelling—your brain’s just been working against you.
There’s a reason why some stories have us jumping in our seats, reaching for the tissues, or falling on the floor laughing. There’s also a reason why others leave us not cold. And it all comes down to science. Neuroscience.
This self-paced course will show you how stories impact the brain, why connection is biological, and how to craft stories and content that makes people feel, trust, act, or binge your writing.
🔸 Join the Waitlist Now & get an exclusive bonus not available to anyone else . No commitment. Just early access to something powerful.
COMING SOON!
Why Isn’t Your Story Landing?
You’ve been told to “tell better stories.”
But no one tells you why stories work—or how to make yours land with real people in real time.
🔸 Why do some stories captivate while others flop?
🔸 Why do your best ideas get ignored while others go viral?
🔸 Why does your message feel off—even when the structure’s “right”?
The answer lives inside the brain.
Enter: The Neuroscience of Story
This course explores what’s happening inside your audience’s head as they encounter your message—and shows you how to align your story with how the brain processes, remembers, and responds.
When you understand how story really works, everything changes:
✔️ Your content connects faster
✔️ Your voice feels more natural
✔️ Your messaging finally lands
✔️ Your copy converts without sounding pushy
✔️ Your audience feels seen—and stays curious
Two Tracks. One Course. Total Clarity.
You get full access to both learning tracks inside the course:
The quick, clear, business-ready path. Perfect for action-takers who want to understand the science without the academic deep dive.
The “story nerd” path—packed with deeper context, origin stories, psychology detours, and extra layers for the curious mind.
Learn the way that works best for your brain. Or switch tracks as your curiosity (or time) allows.
Who It’s For
This course is designed for thoughtful professionals who want real understanding, not regurgitated advice.
It’s for you if:
- You’re tired of writing that sounds like everyone else (or worse, AI)
- You know story matters—but don’t know how to use it
- You want to write stories that pull people in, but you aren't sure how to do that
- You want to make people feel (and take action) without feeling slimy or manipulative
- You feel like your stories, content or copy aren't connecting the way they should
- You’re curious, smart, and ready for substance—real answers you can put into action now
Whether you’re a writer, coach, consultant, course creator, business owner, or creative professional—this course gives you the science and strategy behind crafting stories that connect.
What You’ll Learn
This masterclass is a foundation—a brain-based storytelling blueprint you’ll use across everything you write or say.
Inside, you’ll explore:
- Why story affects attention, memory, and emotion
- How mirror neurons create instant human connection but narrative transport makes it work
- What narrative transport is—and why it makes your reader forget everything else and stick with you
- How empathy works in the brain (and how to ethically activate it)
- Why facts get forgotten—but stories get shared
- How to build throughlines that align with how brains are wired
- How using brain science helps with sales, loyalty, and engagement
- Science paired with practical tips that make a difference in writing stories that work
⚠️ This is not a swipe file. It’s not a fill-in-the-blank template. It’s the strategic foundation you’ve been missing. It’s the reason why stories work and how to make yours stronger so they will too.
Need an example of the type of tips you’ll get? This blog on Mirror Neurons sums up a common misconception about the neuroscience of story that makes a huge difference in your writing.
Meet Your Guide
I’m Susan Lovett, founder of Figments & Fables.
I’ve spent 30+ years exploring what makes stories unforgettable—first at Disney, then with clients like NASA, National Geographic, and PBS.
I’ve coached writers, creators, and entrepreneurs in crafting stories that don’t just sound good, but also work. I built this course to answer the one question everyone keeps asking:
Why do stories work—and how do I use them to connect?
Now I’m giving you the brain-backed tools to answer that question and put the answers to work for you in your writing. Science paired with practical tips.
What Comes Next?
This course is the beginning—not the end.
It lays the foundation for everything I’ll teach in the advanced version, where we’ll explore brain-based influence, decision science, and deeper layers of neuro-narrative strategy.
Start here. Ground yourself. Then go even deeper when you’re ready.
Wait List-Only Offer
Join the wait list now and you’ll get:
- 🧠 An exclusive bonus not available to anyone else
- 🧠 Early access before the public
- 🧠 Access to both tracks—Essentials and Explorer
- 🧠 No pressure. No commitment. Just first dibs and a great bonus for being an early adopter
$497
Questions?
Still unsure? Here’s the short version:
🧠 If you’ve ever felt stuck, scattered, or uncertain about why your stories fall flat—this course will change that.
🧠 If you’ve been craving real insights grounded in research (not recycled tips or sketchy interpretations of science) this is your next step.
🧠 If you want to connect with your audience brain-first and primed for empathy…then you’re in the right place.
Story is your most powerful form of communication. Let’s make sure your brain knows how to wield it for maximum power.