Stories Create Connection

Fable Cohort: story foundations

Learn why stories work & how to use them in your content and copy to boost engagement across your business and brand. 

First Course open January 6, 2025. Sign up now!

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An open book with a title It's all about story above

It’s not enough to plop a story into your emails and expect a connection.

But by learning how the brain processes story (i.e., the neuroscience of storytelling) and the fundamentals of writing stronger stories, you can engage and entrance your audience from the first word and across all your communications.

Is this you?

“Stories are hard. I never know what to write or what will work. I put off writing them and then end up slapping something together that doesn’t really work.”

Stop. It doesn’t have to be like that.

  • Don’t face the blank screen alone
  • Stop procrastinating
  • Stop worrying that you can’t write a good story
  • Banish blank page paralysis
  • Stop struggling with story mechanics
  • Stop using someone else’s templates or paint-by-number solutions that don’t sound like you

    • .

    A woman on the floor typing on a typewriter surrounded by crumpled paper

    Instead, learn how it works and:

  • Gain confidence in crafting and using stories throughout your content, copy, and brand

  • Attain and maintain consistency in your brand messaging through story strategy

  • Understand how and why stories work and how to apply those lessons to your copy and content

  • Create deeper connections with your audience for better engagement and sales

    • Quote: This is your business and your story. You should be the one to tell it.
    Take control and learn how it works quote with an open book

    Join the waitlist for a discount

    Everyone is told to use stories to be “authentic” but no one shares how to do that effectively or why it matters.

    The Fable Cohort: Story Fundamentals dives into all that and more.

    Learn:

      • Why story is important (and it is vitally important for connection and engagement)
      • How it works (we’re going to dip into some neuroscience and psychology here, but it’s fascinating stuff…promise)
      • And how to write stories that work…for you…for your audience…and for your brand by tapping into narrative structures and fundamentals

     

     

    Fable Cohort: Story Foundations may be for you if you want to:

  • Tap into the power of story in your business

  • Engage more fully with your audience

  • Understand how and why stories work

  • Grab your audience from word one

  • Know what to write and how to do it effectively

  • Write now (not talk about it or wish it into existence)

  • Learn practical advice without the nonsense

  • Use story in your content and copy

    • .

    Fable Cohort: Story Foundations may NOT be for you if you:

  • You want a prescriptive fill-in-the-blank template to follow instead of understanding how and why stories work (and when to use each type of story)

  • You want someone else to write it for you

  • You write technical copy or content

  • You don’t use or plan to use story in your copy or content

    • .

    Learn story on a deeper level

    Fable Cohort: Story Foundation dives into the mechanics of stories, the reason they are so important, and how to write them better.
    • Why stories matter in business (and life)
    • How the brain processes story (because understanding this opens a world of opportunities to build stronger connections with your audience)
    • What to write that makes sense for your business
    • How to craft stories that work emotionally, promote action, and increase loyalty to you and your brand
    • Tips for ensuring consistent messaging across your brand
    • Strategies for choosing the stories to include in your brand
    • The most common mistakes in crafting stories for business
    • How to transition from your story to your copy while avoiding awkward segues
    • The fundamentals of story logic so your stories make sense every time
    • How to identify a story’s purpose (aka, throughline), structure, and the key components of storytelling
    • Top 4 elements you must know before you write
    • The 5 questions you must answer to tell a stronger story
    • How to apply these lessons across your entire brand no matter the form they take (emails, marketing, sales, courses, presentations, scripts, blogs, ebooks, etc.)
    What's included title with an image of people's hands holding puzzle pieces

    HOW IT WORKS

    There are two ways to join a Fable Cohort:

    All-In Version

    • An 8-week intensive course (short video lessons in weekly modules that take approximately 60-90 minutes per week to complete)
    • Limited to 15 people for maximum attention
    • 8 weekly assignments with direct feedback from me
    • 8 hours of live hot seat critique sessions (recorded replays available)
    • 2 live Ask Me Anything Q&A sessions
    • Invitation to join the Figments & Fables student-only community where you can ask questions and network
    • Lifetime access to the materials and community

    $2,500*

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    Lite Version

    • An 8-week intensive course (short video lessons in weekly modules that take approximately 60-90 minutes per week to complete)
    • 8 weekly assignments
    • Invitation to join the Figments & Fables student-only community where you can ask questions and network
    • No maximum limit to join

    Note: There is no feedback or live sessions in the Lite version.
    .

    $997*

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    25% off Black Friday sale on Jan/Feb Fable Cohort: Story Foundations

    Not ready to join in January?

    That’s okay. Sign up for our waitlist for an upcoming session. As a bonus, we’ll give you 15% off when you join the course from the waitlist.