Leverage the power of story
Use story science to engage and connect with your audience across your content, copy, and brand.
Writing tries the strongest of us.
There’s blank page paralysis, doubt, procrastination, blocks, questionable mechanics, and trouble finishing. The challenges can prove relentless if you go it without a guide—someone who’s been there and can illuminate the path.
Don’t get lost in the maze of writing advice.
And don’t face the blank screen alone.
Instead, learn the fundamentals so there is…
…No more dreading the blank screen.
…No more pushing deadlines until you’re forced to throw anything on the page, even if it’s forced, doesn’t work, or comes off awkward as heck.
…No more turning to someone else’s work and trying to cram your message into it only to sound like a stranger.
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What you will learn
Find out how to write strategic, intentional, personal stories with strong story foundations no matter the length or medium.
Use the Neuroscience of Story to Boost Connection
Our brains are wired for story. Once you learn how the brain processes story and facts, you can craft more meaningful messaging that boosts engagement.
Hone Your Story Logic
Stories have their own internal logic and structure. Master that and you will strengthen your content and copy. Plus you’ll make a whole lot more sense!
Get Strategic & Intentional
Effective brand messaging, content and copy require a plan. Learn how to create effective campaigns and content with consistent messaging and voice.
Harness the Power of Throughlines
Throughlines is what drives your message and story from beginning to the end. It’s the purpose behind your piece. Learn how to wield these and the writing flows more easily.
Toss Prescriptive Structures
Learn how stories work and how to integrate them into your content and copy. Plug-and-play solutions don’t work for most brand messaging campaigns or when establishing a unique brand voice.
Learn Story Fundamentals
You know your business better than anyone. That’s why you are the best person to craft your stories and messaging. Learn how to do that more efficiently and effectively.
Learn what works, what doesn’t, and why…
Save time by ditching the unhelpful tips and tricks.
Instead, learn how to write stronger:
- Emails
- Marketing Copy
- Sales Copy
- Blogs & Articles
- Speeches & Presentations
- YouTube, Podcast & Corporate Scripts
- Nonfiction & Business Books
- Workbooks & Worksheets
- Webinars & Courses
- Screenplays & Novels
What we offer
1:1 Coaching
Get personal guidance on your work. Choose an hour, a half or full VIP day of help from an experienced writer, script doctor, editor, and coach.
Fable Mastermind: Neuroscience of Story
A 4-week intensive mastermind focusing on how the brain processes story and facts. Learn how to tap into the compassion center of the brain and boost engagement and connection. Not all stories work. Find out why and how to write better ones.
Fable Cohort: Story Foundations
Learn how to write stronger stories that support your brand and connect with your audience. From how to choose the right story to tell to how to tell it, this cohort digs deep into the foundations of storytelling and writing.
Fable Cohort: Script Fundamentals
This cohort explores how to write for the eye and ear. It’s the perfect choice whether you are writing a script for a video, YouTube channel, podcast, or presentation. Learn scriptwriting from an industry professional.
Products & Courses
Check out our growing list of products, resources, and courses available in a range of price points.
Figments & Fables Blog
Check out our blog. It covers a wide range of writing topics. New blogs are posted weekly.
Trusted by:
(Partial Client List)
Hi! I’m Susan…
I’ve been a professional writer for 30 years. During that time, I’ve:
- Published books, articles, and blogs
- Created marketing and promotion campaigns
- Written for major corporations and government agencies
- Produced and directed corporate and documentary films
- And taught creative nonfiction, novel and screenwriting locally
My passion is applying the neuroscience of story to writing. I teach how to leverage that science for greater connection and engagement. My goal is to simplify writing techniques without nonsense or fluff.
I started my writing career working for the Mouse (you may know him as Mickey). Since then, I’ve worked as a writer/producer/director, script doctor, speechwriter, creative consultant, and story coach.
When I’m not writing, you can find me either curled up with a good book, binging K-dramas, cooking up new recipes, or out walking my dog.
What they say
As a mentor, Susan’s nurturing and empowering approach has touched the lives of countless individuals, including my own. When I sought her guidance for my writing, Susan provided invaluable feedback that transformed my work. Her keen eye for detail, insightful critiques, and ability to identify the essence of a story have played a pivotal role in refining my craft. Under her mentorship, I have grown as a writer and gained newfound confidence in my abilities.
Luke S.
Susan has always been able to help us find the right word for every situation. She understands our clients, helping us drill down to the purpose of the project and how to explain it best to the given audience.
Clark B
